Reborn on top of football

Chapter 578 Star of Asia (4)

"That's it..." Wang Ai suddenly stopped talking when he said this, and looked at everyone: "Why should I teach you for nothing? My tuition fee is tens of thousands a year, and I will tell you for nothing if I finally learn it?"

"Please eat, please eat!" Zhao Xuri said impatiently.

Wang Ai squinted: "Ah, I taught you, you must not compete with me for advertising endorsements? Is this a matter of food money? Teach apprentices to starve to death master! I won't do it! Lao Bai, what are you laughing at? Haven't forgotten your revenge for stealing my advertising endorsement!"

Bai Guanghai grinned, he really didn't care about this matter, in those few years, he did grab a lot of advertising endorsements from Wang Ai.And in those few years, he did listen to Wang Ai's teachings, so he slowly expanded his business. Now he is thinking about starting his own sports brand.If Wang Ai hadn't mentioned it back then, how would he have known those things?Liaoning people are not good at doing business, and he is in a very traditional football environment.

It's just that, he also knows that Wang Ai's family has a great career, and they are not inferior to those of him.Besides, Wang Ai's image is very special. It should be his that no one can take away. What can be taken away are the three melons and two dates on the edge.

Just thinking about it, I heard a cry from behind: "Boss!"

Bai Guanghai turned his head to look, and saw Zhao Xuri tearfully holding Wang Ai's shoulders and crying: "Boss, have pity on me, I am eighty years old... Uh, anyway, I am so poor that I can't afford to wear pants!"

Wang Ai pulled Zhao Xuri's head: "Where are the tears? You are a showman! Can't afford to wear pants? I'll believe you if you show your butt!"

Zhao Xuri looked straight, shook off Wang Ai's hand, and walked to the ground: "Everyone heard it, the boss asked me to perform one, then I will not be polite!"

After speaking, he was about to untie his belt, and a group of people booed, but there was a female translator in the car?And what about the female reporter accompanying the team?Even if they want to join in the fun, men and women are different after all!

Wang Ai pulled his brother back, "You are ruthless!"

Zhao Xuri pointed at Wang Ai with both index fingers: "Say!"

Wang Ai scratched his face: "Okay, this is my little experience. Once I say it, everyone will listen to it. It depends on everyone's ideas if you want to do that. In fact, everyone is better than 99% of the Chinese people for just earning a salary." People have money."

"To put it bluntly, after the prosperity of modern media, especially online media, our international players are different from the past." Wang Ai shook his head: "Before, we were all football players, and we mainly made money from our performance on the field. One was from the club. One is that if you perform well, advertisers will take the initiative to find you."

"But it will be different in the future. Internet media is instant. No matter how fast a newspaper is, it must be printed, right? No matter how direct the TV is, it must be edited, but the Internet media is different. Now blogs, foreign twitter, There are also digital cameras, mobile phones with high-definition lenses in the future, such as the Apple mobile phones that many of you use. If something happens here, take a picture of it and upload it immediately, and it will be available online. What will be the result of this? What about it?" Wang Ai looked at the teammates with staring eyes: "From now on, we have entered the era where everyone is a reporter. Network information will be unprecedentedly developed, and it will no longer be limited to past and historical information, but Information that happens instantly. The era of information explosion has arrived, and in such an environment, we football players are different from the past.”

After listening to Wang Ai's talk, I was a little thirsty, so I handed over a bottle of mineral water, and I saw it was Chen Tao, when did this guy get so winky?But when Wang Ai twisted the lid, he realized that someone had already drunk it, damn it!

"In the past, people across the country wanted to see you. Four fifths of it was games, and one fifth was newspapers and TV. But in the future, only a small half of your games may be your games, and most of them are small things in your life. And what , In the past, the image of a star was too high and cold, and he was not close to the masses. If you say that you are too close to the masses, the masses will not take you seriously, and advertisers will doubt your value. In fact, this is all from Hong Kong and Taiwan. The decadent culture that has been passed on, when have our old artists been so cold?" Wang Ai Shun spouted a sentence about Hong Kong and Taiwan, and then turned to the topic: "In this way, in the future, we and those in the entertainment industry will all be You have to reflect the characteristics of being close to the people. You can’t do it if you don’t. There will always be people taking pictures of you in life, and you can’t stop them. For example, when we arrived in Kuala Lumpur that day, so many people picked you up and took pictures of you. Can you grab your phone? In the past, there were bodyguards of celebrities, assistants and so on, and they were not allowed to be photographed, and they even took people’s film. You can try it in the future? Everyone is a reporter, and you can smash everyone’s mobile phone? There is no way , we have to change the game.”

"This is also good, that is, you have more opportunities to appear in front of the people of the country. Or your influence has become greater. And influence is..."

"Money!" Many people said in unison.

As Wang Ai's status as the gold-absorbing king has been consolidated over the years, many of his business operations have become research cases in business schools, and some have been circulated in the society. These international players have either actively pondered it or heard it from others.

"Yes. The more people who know you, the more advertisements you endorse will be accepted. Otherwise, if you hang your face on the side of the road, nine and a half out of ten people passing by don't know you. Those who ask you to advertise will not pay for it." ?” Wang Ai nodded and said: “However, the objective environment is better. It doesn’t mean that success must be you. This kind of lace can become popular. So, the next thing is how you create your image, that is, what kind of you will you show to the outside world. A good image will quickly expand your influence, and a bad image will It’s the same as you are today. Designing an accurate image will allow you to quickly call out your potential supporters, and designing a vague image is not much better than it is now.”

Speaking of this, Wang Ai suddenly realized, and looked suspiciously at Zhao Xuri and Chen Tao's group of Tubingen: "By the way, your managers are all from CY, right? The manager should have told you?"

Gao Lin squeezed a square head from the side, and said with a bitter face: "Boss, we are all in the secondary leagues in the five major leagues. Except for the local fans, who pays attention to us? The agent is also busy and can't take care of it. Relatively speaking, we It’s still more famous in the country.”

"A broker in your country?"

The teammates looked at each other, and they were a little embarrassed. Most of their managers in China were either their parents or their teachers. In other words, they didn't have any professional ones!It doesn't even belong to the transcendence system.

"The Top of Reborn Football"