Those top three listings you see at the top of a search page that are highlighted in a different color are called “sponsored listings” and SEO companies call the process of obtaining those listings “sponsored search engine placement”. Elite SEO Marketing offers sponsored search engine placement as part of our search engine marketing strategy. We build up the number of back links you have over time and get you indexed with all the right search engines and directories, but that process takes time. Sponsored search engine placement keeps you on top while we do that.
Being on the front page of search results when someone searches for a keyword that is related to your business is a sure way to get more visitors to your site. That’s why search engines offer sponsored listings. They offer small businesses an opportunity to compete with large businesses that would monopolize their respective industries otherwise. At Elite SEO Marketing we use sponsored search engine placement to buy a spot on that first page until the search engine optimization we do puts you there automatically.
The conversion numbers that are documented from companies that have the advantage of a front page placement are astronomical, but a sponsored listing or link is a temporary solution. Savvy internet users know that sponsored links are purchased and that the organic links beneath them are the ones that have been obtained through organic SEO. They tend to trust the organic ranking more than the sponsored listings.
That’s not to say that you won’t get an increase in traffic and conversions when we place your sponsored listing at the top of the search page. You will, and we’ll keep you in one of those top positions while we do our organic SEO and bring you to Page One naturally. Then you will really see your conversion rate go up. Let Elite SEO Marketing bring you to the top and keep you there. It’s an investment that will definitely pay off for you.