Chapter 271 The Second Negotiation! The Resolute Lei Jun
Chapter 271 The Second Negotiation! The Resolute Lei Jun
Lei Jun didn't sleep all night.
Even at 3 a.m., he was still pacing back and forth in his hotel room.
It wasn't that the view outside the window was particularly beautiful, but rather that he was pondering a question: if he didn't partner with Anthony, how long would it take for rice to gain market share in India?
The answer filled him with despair.
It will take at least three years, and we'll also have to face their relentless pursuit and obstruction. For example, they might block our access to our systems.
How far will Transsion develop in India in three years? The rice company can't wait, and can't afford to wait.
However, if he were to work with Anthony, he would have to take precautions, otherwise his core technology could be taken away and he could be sidelined.
This risk must be managed, and making this decision is extremely difficult.
At 7 a.m., Lin Bin knocked on the door and came in. He was holding two documents in his hand, and his eyes were dark-circled, clearly indicating that he hadn't slept well.
"Old Lei, I've compiled Anthony's plan and listed a few risk points. Take a look."
This made Lei Jun smile slightly. As expected, he was the person who understood him best. Although he didn't quite agree, he still considered the risks for him.
The first risk is the leakage of technology. The joint venture owns the technology for rice and can produce and sell it in India.
If Anthony leaks his technology to a third party, there will be no way to restrain him.
The best solution is to license the technology and then adapt and develop the system domestically.
The second point is the risk of brand dilution.
Whether it's called Reliance Rice or Rice India, it's not a genuine rice brand.
Over time, consumers will perceive the rice as an Indian brand, which will damage the rice's global brand value.
The other party proposed to contribute 60% of the capital but demanded a 50/50 split.
However, the other party is a local faction, and they definitely have the final say in major decisions regarding management appointments.
In the end, DaMi will have a 40% stake but limited say in the deal.
Finally, and most importantly, once the joint venture's own R&D team has matured, Anil can propose to increase capital and dilute DaMi's shares at any time, ultimately kicking DaMi out.
Lei Jun finished reading the document and put it down.
"Old Lin, I know all that you're saying, and I figured it out last night."
"Then what are we even talking about?" Lin Bin looked at him. "Isn't this a trap?"
"It's a trap." Leibusi stood up, walked to the window, lit a cigarette, and turned his back to Lin Bin. His face was full of worry. "Just like we said yesterday, we have to jump in."
Lin Bin opened his mouth, but ultimately kept it closed. A long while later, after Lei Jun finished his cigarette, Lin Bin finally spoke.
"Old Lei, I just want to remind you that although it's not easy for us to do business in the domestic market, with our marketing skills, it's still not a problem for us to become a small or medium-sized manufacturer."
At this point, I'm starting to wonder if Transsion's so-called office is a trap, a deliberate attempt to force us into the Indian market.
But Lei Jun shook his head: "Transsion absolutely must enter the Indian market."
And if he's going to make a phone, he wants it to be in the top 3!
"Old Lin, let's not talk about this anymore. A factory manager without ambition is doomed to perish."
Lin Bin nodded silently, but if a manufacturer agrees to the conditions of capital in order to develop, the result will certainly not be very good.
"But Anthony's conditions are too demanding..."
"So we need to talk." Lei Jun sat down again. "He wants the technology, fine, but only for licensed use, not for transfer."
He wants the Trustworthiness brand, but he must retain the rice.
As for control, absolutely not; the rice company must hold a majority stake.
Lin Bin looked at him and asked a crucial question: "Do you think Anthony will agree?"
Lei Jun finally smiled with relief.
"Old Lin, you've fallen into a misconception. He didn't have to choose; he simply chose to come to this choice voluntarily."
If you don't agree, then we won't cooperate!
There are more than one operator in the Indian market; Bharti Airtel, Vodap, and IDEA are all options.
Anthony wants the technology and brand of rice, and he's not without competitors.
Lin Bin thought about it and realized that was indeed the case.
If Lei Jun isn't too impulsive, then it's definitely worth discussing, as the benefits of cooperating with telecom operators certainly outweigh the drawbacks.
"So what are our bottom lines?"
Lei Jun picked up a pen and wrote a few lines on a piece of paper.
The brand name "DaMi" must dominate the equity structure, holding at least 60%, while Reliance holds a maximum of 40%. This also prevents Reliance from increasing its capital and gaining control.
This way, Anthony can at most start a new team, but he absolutely cannot kick them out, so as not to lose too much face.
Lin Bin nodded after reading it.
"This proposal is negotiable."
"Then let's get ready," Rebus made the decision. "I'll go see Anil again tomorrow."
"Mr. Lei, aren't you afraid he'll turn on you?"
"You can turn your back on me like that." Lei Jun looked at him. "Old Lin, you have to remember, we're here to discuss cooperation, not to continue begging. The technology and brand of the rice are worth the price. If all else fails, we'll just go to the South American market."
That afternoon, Lei Jun asked Lin Bin to book a flight back to China for the day after tomorrow, and then he called Anthony.
"Mr. Anthony, I have a preliminary plan regarding the cooperation. Could we discuss it again tomorrow morning?"
"Of course. I'll be in my office at 10 a.m. tomorrow."
…………
At 9:45 a.m., Rebus arrived at Anthony's office.
This is a 32-story building, the headquarters of Reliance New Delhi. Although it can't compare to the one in Mumbai, it still houses Anthony's office.
The view was also incredibly good.
Anthony was already waiting for someone, and there were even two lawyers in the office. He had clearly anticipated that Rebecca would come to the appointment.
"Mr. Lei, please have a seat," said Anthony's secretary, who also thoughtfully poured him a cup of hot tea.
"Mr. Anthony, this is the cooperation proposal from Da Mi."
Anthony turned to the first page, and the expression on his face was no longer so beautiful.
After reading the last page, he looked up at Lei Jun.
"Mr. Lei, 63%? You're being too greedy."
Lei Jun saw that he did not back down. Although Reliance Industries' business was larger than his, he was a newcomer in the mobile phone market.
If you're a newcomer, you need to be realistic.
"Mr. Anthony, the technology behind the rice is worth the price. And we will contribute proportionally."
Anthony smiled; few people were as confident as him.
He crossed his arms on the table and looked at Lei Jun with a smile, clearly admiring his confident expression.
"Mr. Lei, do you know how many cities Reliance Telecom's distribution channels cover?"
"I know, you already told me about the 2000 cities and 2 million households yesterday."
"Do you know how much money Reliance invested in building this channel?"
"have no idea.
But I know this is a major infrastructure project, and to reach this scale, it would take at least tens of billions of US dollars.
But that's not really related to what happened today.
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