Reborn on top of football

Chapter 579 Star of Asia (5)

Wang Ai shook his head, this is the current reality in China.Many professional brokers are unprofessional. Instead, they catch their employers and use them to their death. Over time, they are not trusted. Therefore, a large number of parents take up jobs, which also makes this industry even less professional.

In the past, the rule of those old artists was that their children did not teach themselves, why?I'm just afraid that I won't be able to hand over my heartache.When parents are managers, most of them are impulsive.

Wang Ai didn't want to continue talking about the agent, and he didn't expect to make money from his teammates.Anyway, Beyond Brokerage mainly serves Liaozu.

"That's fine. Let me talk briefly. What is a good image?" Wang Ai looked at the crowd and said: "Simply put, it is an image that conforms to mainstream values. You all know the eight honors and eight disgraces? What are you laughing at? That is The core values ​​of our socialism are actually the traditional values ​​of our society. In other words, regardless of whether you can do it or not, everyone thinks it is right to do that, and people like that are good. If you are considered You are that kind of person, and your image is a good image."

Wang Ai looked at this group of people, but said in his mouth: "For example...for example...Damn, I can't give you a suitable example for you people!"

Everyone laughed, Wang Ai looked at Hao Junmin: "Junmin, your appearance is actually very good, gentle and sunny, making people want to get close unconsciously, but when you smile, have a straight face, and be serious, It shows your restless and impatient side, which is image conflict. If we practice too much, our brains will not keep up with it, and we will appear simple and rude. Let me tell you, this is our enemy to earn advertising fees. Once your image is recognized by everyone, you will not be able to receive anything other than some sporting goods advertisements.”

"Then what should I do?" Hao Junmin, who was picked up as an example, was dumbfounded.

"Read more books!" Wang Ai snorted, "Letting you read books is like taking medicine, but if you don't read books, your temperament will not be reversed. I can’t help but expose it. Reading books will nurture your temperament, let you get rid of the simple and rough side, and can also shape your aesthetics. For example, dyeing yellow hair, what is it? It’s like straw? Don’t learn from Koreans, The Japanese, they are not an independent country, but an occupied country. They are culturally devastated by the West, but China is not. Don’t keep those weird hair, what kind of cockscomb head, a tuft of hair, do good people have that hairstyle? Let alone Tattoos, don't dress yourself up like a young and Dangerous boy. Maybe you think it's cool, but if you are cool, most fans will stay away from you. Think about it, if you have children, you Are you willing to let children worship hooligans? Fans stay away from you, don’t accept or like your image, which advertiser has the brains to come to you?”

Wang Ai's loss made everyone feel a little embarrassed.But look at Wang Ai again, these years Wang Ai's hairstyle looks simple, it is always the ordinary ball head, short cut, there is no news, but it is also neutral and not annoying.

"If you want to earn as much advertising money as possible, you have to make your image more recognized by everyone. You have to study hard to know what mainstream thinking and mainstream culture are, and then bring your own external and internal to the mainstream. In this way, most people will feel that you are one of their own, and then they will agree with you." Wang Ai earnestly said: "In the future, the lives of our stars will lose most of their privacy, and you will be exposed to the camera all the time. At that time, what do you want? You can’t even pretend. You used to be able to pretend for a few interviews. In the future, you have to pretend all the time. Who can pretend? You have to shape your essence. If you are that kind of person, you don’t have to pretend. All the time, any time You are strengthening your good public image, so advertisers will come to your door?"

Just as he was talking, the bus had already arrived at the hotel, and Zhu Heyuan, who had been listening to Wang Ai without saying a word, stood up and greeted everyone to get off the bus. There was still a summary meeting after the game, and he had to go to bed after the drive, which was very late.

That night, many people couldn't sleep. The next morning, Wang Ai followed a large group when he went to morning exercises. When he returned to the hotel for breakfast, someone finally couldn't help asking.Wang Ai saw that there were quite a lot of people who wanted to hear, so he simply made an appointment with everyone to talk after breakfast, which made the breakfast comfortable.

After breakfast, in the hotel conference room, all 23 international players arrived.

"I talked to you so much last night to let you understand the rules of creating stars in the future and the rules of earning advertising fees in the future. By the way, let you understand which direction your image should go. At least don't do things that endanger your image and wallet. It’s a stupid thing.” Wang Ai sat around with everyone and talked eloquently: “The next step is how to shape your image. Everyone’s situation is different. For example, I said Hao Junmin yesterday, this is different from his style of play. It's related, and it's also related to his appearance. What does he want to do? It is to try to make the image of himself in life coincide with his image on the court to strengthen the impact of the image. For example, his style of play on the court is elegant and accurate , What about off the court? In life? Such a person should also be personable, elegant, and even eloquent. Then everyone will see, oh, he is such a person in life, no wonder he is like that on the court.”

"In this way, everyone's understanding of you will go beyond the limitations of your stadium and become a three-dimensional understanding. Whenever you watch you play football, you will immediately think of the image in your life in your mind, and it is no longer a simple one. Stadium symbol." Wang Ai said this and looked at Zhao Xuri: "For another example, is your style of play a brutal, intercepting midfielder? It's not that you can't make money, and you still have Tyson's brutality? For example, Rimba men's clothing , is quite suitable for your style of play, why didn’t you come to see you? Because you can’t reflect that taste in your life. Oh, I’m not telling you to beat and swear, but whether your every move brings you to the court The domineering and mature masculine smell on the Internet. If you bring it in your life, everyone will think that you are such a person, and the image will be unified. Next time someone finds a spokesperson for Rimba Menswear, your ranking will increase .”

Zhao Xuri rubbed his head with a bitter face: "Yes, but how can I do it? I don't know how to do it!"

"Be confident!"

"But, how can you be confident?"

Wang Ai looked at him and sighed, and thought for a while: "You need to discuss this with your agent to make a plan, but the essence is that you have to form such a temperament from the inside out. In this way Well, let me say that you learn from him.”

"Who?"

"...Jiang Wen."

"Jiang Wen...who?"

Wang Ai rubbed his forehead: "Have you read it carefully if you have something to say? It's the big black guy who looks like a monkey inside!"

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